Media Coverage

Questions and Answers with the team.

Getting to Know the team

We recently held a Q&A session with our team, where they shared their experiences, insights, and perspectives on their roles within the company. Below, you’ll find the full set of questions and answers from the session, offering a closer look at the people, projects, and culture that shape our work.


Dan Swingewood

1. What’s been your favourite project to work on, and why?

My favourite project has been a rugby and hockey clubhouse facility. I enjoyed seeing it progress from concept design through to overseeing it being built on site. One element that really stood out for me was producing the detailed construction drawing package and liaising with the contractor and consultants throughout the build.

2. What do you consider your biggest professional achievement so far?

Earning my master’s degree in Sustainable Architecture & Healthy Buildings at University of Derby. I’m also proud of leading projects where energy efficiency, quality and comfort for clients are at the forefront.

3. What’s the most challenging project you’ve worked on – and how did you overcome it?

I have worked on a retirement village project which has been complex in terms of design, and the extent of information requested by the local authority planning department has been challenging. We appointed expert consultants to produce specialist reports to demonstrate its low impact on heritage, ecology and highways.

4. What inspired you to become an architect/architectural technologist?

I’ve always been drawn to the way buildings shape our lives – how they influence comfort, wellbeing and community. Studying architecture felt like the perfect way to bring together creativity, problem-solving and sustainability. I wanted to design spaces that not only look good but also work hard for people and the planet.

5. What’s one thing people might be surprised to learn about your role?

Many people think architecture is all about designing ‘pretty buildings’, but as an architectural technologist, much of my work involves detailed problem-solving: energy modelling, building performance and detailed technical design that makes ideas viable and sustainable.

6. How do you balance creativity with practicality in your work?

Creativity drives innovation, but practicality ensures ideas can be built and maintained. I often start with ambitious design concepts and then refine them through technical detail, energy performance analysis and cost considerations, ensuring the result is both inspiring and achievable.

7. What do you think makes a great client relationship?

Trust and clear communication. A great client relationship comes from listening carefully, being transparent about challenges and working collaboratively to achieve the project goals. When clients feel heard and trust in our abilities to design, projects run more smoothly and the outcomes are stronger.

8. What’s the most rewarding part of your job?

For me, it’s seeing design move from concept to reality – knowing that a drawing or detail I’ve developed is now a tangible part of someone’s home or workspace which will most likely outlive us. It’s especially rewarding when clients tell us how much they enjoy living or working in the finished building.

9. What do you think sets this practice apart from others?

I think it’s our emphasis on quality and technical excellence. We combine strong client relationships with a detailed understanding of sustainability, regulations and buildability. That balance means our projects are not only well-designed but also technically robust and practical.

10. What kind of projects do you hope to work on in the future?

I’d love to work more on projects that push the boundaries of sustainable design – whether that’s low-energy housing such as Passivhaus, sustainable community-focused developments or retrofit projects that bring old buildings up to modern performance standards.

11. As the longest-serving member of the team, how have you been supported to grow?

Over the years, I’ve been given the space to take on more responsibility, from leading projects to meeting directly with clients. The practice has supported my professional growth with training opportunities and trust in my abilities, which has helped me build confidence and broaden my expertise.

12. How will your sustainability qualification help you in future?

My sustainability qualification gives me a deeper understanding of how buildings perform over their lifetime. In practice, this means I can bring evidence-based insights on energy efficiency, comfort and health into every project. Looking ahead, I want to use this knowledge to help clients future-proof their buildings, reduce carbon emissions and create healthier spaces.


Dean Deakin

1. What’s been your favourite project to work on, and why?

I only been with the practice for 12 months, but I’m already working on some exciting projects that align closely with my architectural ambitions – a bespoke dwelling (architecture-wise) and the Spode projects (city impact-wise).

Before working here, I’d say it was the TOAN school extension in Oldham, which was a huge learning curve for me. It was on a much larger scale and used ‘non-standard/modular’ construction techniques. It was the first relatively large building I saw through to completion, which felt really rewarding.

My favourite of all would still be my master’s thesis project “The Social Exchange” this was a mixed-use building providing multiple event spaces, restaurants, hotel, library, hot desk working and a marina. I tend to become obsessed with a project, and that one let me explore a complex design in real depth. It was a chance to push my creativity and problem-solving skills to the limit.

2. What do you consider your biggest professional achievement so far?

As a relatively young architect, just over two years qualified, I would say my biggest achievement is completing my qualifications. It took years of hard work and dedication.

3. What’s the most challenging project you’ve worked on – and how did you overcome it?

Every project has its own challenges and rewards. A few of the modular construction builds I mentioned were challenging for a range of reasons. More recently, a residential project was tricky because the client started works before planning was approved and technical drawings were underway. That meant starting the project on the back foot.

Since then, we’ve had conversations with clients to make sure proper timescales are agreed at the start, to avoid similar situations and ensure we provide the best level of service.

4. What inspired you to become an architect?

My earliest memory is watching Stoke City as a child and designing the recent corner extension in my head. Later, travelling to places like Rome and Las Vegas as a teenager exposed me to two very different worlds of architecture, which furthered my interest.
Studying and working in architecture has shown me that the profession combines my creativity, attention to detail and problem-solving skills.

5. What’s one thing people might be surprised to learn about your role?

Naively, I grew up thinking architecture was just about design. It’s much more than that.
A huge part of my role is problem-solving and acting as the link between everyone involved in a project from concept to completion – from clients and planners to consultants, building control and contractors. We are involved at every stage.

6. How do you balance creativity with practicality in your work?

Balancing creativity with practicality is essentially what our job is about. It’s about understanding the client’s wants, needs and ambitions while staying grounded in what’s realistic – whether that’s affordability, technical requirements or planning constraints. The best solutions come from navigating all of those factors without losing sight of the design vision, and, of course, pushing boundaries at times.

7. What do you think makes a great client relationship?

Honest communication, mutual respect and a clear understanding of each other’s roles are essential – and it’s important to establish that from the very beginning of a project. 

8. What’s the most rewarding part of your job?

Seeing a concept become a built reality and appreciating the positive impact we can have as architects.

9. What do you think sets this practice apart from others?

A fresh approach. We’re a young, approachable team with clear and open relationships between staff as well as clients. There’s a mutual commitment to setting new standards in the industry.

10. What kind of projects do you hope to work on in the future?

A straightforward one! In all seriousness, I like the mix of bespoke dwellings and larger-scale residential complexes that I’m currently working on, with a focus on design quality. Projects that have a wider impact on the city are also an ambition of mine.

11. What did you expect when you accepted the role? What were your perceptions of the practice – why here?

From the first interview, I appreciated the open approach, which was refreshing. I understood the ambitions of the practice, which aligned closely with my own.


Rahat Abid

1. What’s been your favourite project to work on, and why?

For me, the concept stages are the most exciting part of a project. They allow ideas and creativity to flow, opening up the many potentials of a site and, in many cases, bringing new life to dormant buildings. With this in mind, I would say the B-Arts feasibility project has been one of my favourites so far. An underused building in the city is being reimagined as a vibrant hub for creative gathering, providing space for both creators and consumers.

2. What do you consider your biggest professional achievement so far?

I’d say one of my biggest achievements has been the progress I’ve made on the construction side of architecture. This was a weakness for me at university, but working in practice has given me the opportunity to see how the details I design are actually put together, which helps better inform the design at earlier stages.

3. What’s the most challenging project you’ve worked on – and how did you overcome it?

The most challenging project so far has been T&C, not because of the building’s complexity, as it is relatively simple, but due to the contractual side. Keeping all the relevant parties on schedule and ensuring the project runs smoothly for the client has been demanding. The delays we’ve faced have been a key learning experience, teaching me how to navigate similar challenges in future projects.

4. What inspired you to become an architect?

I was asked this question in my interview, and I’ll give the same answer here. The One Smithfield building in Hanley has always struck me as an eyesore. To me, it feels like a glass box with coloured hexagons stuck on the outside, lacking creativity and sensitivity to its context. It seems to disregard both its surroundings and its actual purpose, which makes me question whether there was a genuine need for the building at all. For such a central location in Hanley, it feels like a missed opportunity.

5. What’s one thing people might be surprised to learn about your role?

One thing that has surprised me is how much the architect is responsible for – from design, with constant iterations and revisions before construction begins, to dealing with planning officers (who can often be difficult), and then acting as contract administrator when the project is on site. This has given me even more appreciation for how crucial an architect is within a project.

6. How do you balance creativity with practicality in your work?

Reality can often feel harsh after university, where we were given so much freedom to create ambitious schemes and masterplans. In practice, it might seem at first that those dreams are gone, but I’ve found myself increasingly intrigued by the intricate details that ensure a building truly fulfils its intended use. Creativity still has a place here – it comes through in thoughtful design and the details that bring a project together.

7. What do you think makes a great client relationship?

Honesty, clarity and communication are key to bringing the client’s vision to life. The basis for any project is to understand the brief inside out, and the best way to do that is to talk with the client throughout the process.

8. What’s the most rewarding part of your job?

Being the least experienced in the office, surrounded by colleagues who have been in the field for over a decade, it’s always a bonus when they look over at what I’m working on and are impressed.

9. What do you think sets this practice apart from others?

I think the openness within the office is great. All ideas are shared, and collaboration helps work through any problems that occur. If there are obstacles, I feel I can’t manage, I know there’s support when needed. I’m forever grateful for the colleagues I have – they make working at INC even more enjoyable.

10. What kind of projects do you hope to work on in the future?

I aspire to work on buildings that are actively used by the public, as I believe architecture has the power to influence and shape the daily lives of entire communities. For me, good design goes beyond aesthetics – it creates spaces that bring people together, foster interaction and respond to the needs of those who use them. I’ve always envisioned the architecture I produce leaving a lasting impact, not only on individuals but on the wider community it serves. This has been my personal goal since starting my Part 1 in 2020.

11. How have you found your Part 1 placement? Why have you stayed on for 24 months?

I have thoroughly enjoyed my placement so far. Being directly involved in live projects has allowed me to learn so much that I decided to stay for another year. I have no regrets – beginning my Part 2 now has shown me just how crucial these years in industry have been. I’m excited to take the next step in my architectural journey and to showcase the skills I’ve developed to my professors.

12. How have you been supported in your Part 2 and your future?

Dean joined the team at exactly the right time for me, his wisdom and experience from his own Part 2 journey has been an invaluable resource.

Alongside him, Daniel’s knowledge of sustainable practices and technical detailing has been a huge support. The colleagues I work with have not only shaped me into the person I am today but have also influenced the kind of architect I aspire to become.


Ainsley Lawton

1. What’s been your favourite project to work on, and why?

I have worked on many satisfying projects, including education, residential and healthcare. One of my favourites was at a former practice, designing a health and therapy centre at the Douglas Macmillan Hospice in Blurton, Stoke-on-Trent. Because the hospice provides palliative care for a wide variety of conditions, the design needed to be very executed in a specific manner.

The existing facility for in-patients and out-patients was based on a typical clinical setting. The brief, however, was to create a centre that felt completely different — one that offered sensitivity, calm, comfort, joy and temporary respite from their day-to-day environment. The design was rooted in simplicity, based on the three primary shapes of square, circle and triangle, each serving different building functions but expressed in a coherent architectural form. Design principles and cues included responding to health, nature and wellbeing.

We created generous spaces, maximised natural light and introduced tactility. Key components included the exposed timber structure, principles of colour psychology and high-quality materials. To be part of a small team helping to improve the daily lives of terminally ill patients — and perhaps make their day more enjoyable and comfortable — was rewarding in itself. The response from patients and families was equally moving. The project was completed in 2017 with a contract value of £1.75 million.

2. What do you consider your biggest professional achievement so far?

I would say becoming professionally qualified, but also being a well-rounded and, hopefully, respected individual.

3. What’s the most challenging project you’ve worked on — and how did you overcome it?

Leading the master planning element of John Taylor High School in Barton-under-Needwood. The school required a complete re-organisation of space to provide new facilities both internally and externally, and the wider site re-organisation was a complex challenge.

Key issues included maintaining a workable solution that minimised disruption to the school, providing temporary facilities and phasing plans. As challenging as it was, good communication with the client was essential, as well as knowing when to ask for guidance in the office, as I was much less experienced at the time.

4. What inspired you to become an architect?

Enjoying drawing when I was young was a good start. I always had a strong interest in design, particularly buildings. Being able to shape the environment and make people’s lives better was also a big part of my path into architecture.

5. What’s one thing people might be surprised to learn about your role?

I think the varied nature of what we do every day, how much we need to know and how different every day can be. That is what makes the role so enjoyable, along with people knowing that we don’t just draw, colour in and drink tea all day long!

6. How do you balance creativity with practicality in your work?

Having both creative and practical skills is really important. Every project requires this process. Sometimes being pragmatic rather than abstract is the skill that matters most — and it’s something that develops with experience. The key words are ‘form’ and ‘function’, and getting that balance right. Clients will never thank you for a design response which is not achievable.

7. What do you think makes a great client relationship?
Communication – telling clients what they need to know, not just what they want to hear. Mutual respect and trust are vital, and making them feel comfortable is equally important. A mix of professional and ‘softer’ skills is a good combination. Sometimes though, as professionals, we have to bend and adapt too.

8. What’s the most rewarding part of your job?
Having the knowledge and expertise to guide a client, realising the potential of a project and then delivering it.

9. What do you think sets this practice apart from others?
I really do think we listen and care. If a project needs more time and development, we go over and above. The ethos and the staff also create a socially aware environment.

10. What kind of projects do you hope to work on in the future?
Education and healthcare projects are very rewarding. But we also have to be willing to adapt to the evolving and changing nature of projects – which can shift depending on need, economics and government policy.

11. How have you seen the industry evolve, and how do you see it in the future?
Technology has had a significant impact on the profession, as it has on all our lives. But the basic principles of the job day-to-day are still the same and will remain so. Creativity, valuing traditional drawing and design techniques, and keeping people front and centre will always be key.

12. How is Inc. responding to changes?
The practice is adapting well, and the mix of ages within the team means change is approached in a thoughtful, sensible and meaningful way. Evolution, not revolution, is the important factor in this process.


Bianca Davies

1. What’s been your favourite project to work on, and why?

In my role as office manager, my focus has been on streamlining the practice’s internal systems and procedures. It’s not as glamorous as a design project, but I really enjoy seeing how small changes can make a big difference to the team’s efficiency – helping with compliance and hopefully freeing up more time for creativity.

2. What do you consider your biggest professional achievement so far?

Successfully transitioning from building control into architectural practice, being able to apply my experience from one side of the industry to another. I’ve brought structure, compliance knowledge and organisational skills into a very different type of workplace, working towards smoother day-to-day operations.

3. What’s one thing people might be surprised to learn about your role?

That it’s not just about administration. A big part of my role is problem-solving and supporting the team. It’s about balancing people, processes and priorities, and no two days are ever the same.

4. What do you think makes a great client relationship?

Clear communication, trust and consistency. Clients appreciate transparency and knowing they are in safe hands. A great relationship is built on listening carefully to their needs, keeping them informed and always following through on promises.

5. What’s the most rewarding part of your job?

Seeing how my work behind the scenes helps day-to-day administration run more smoothly, supporting consistent communication to help the practice deliver projects successfully.
I also feel rewarded when colleagues have a clear picture of each other’s projects by using our systems. It allows for seamless internal and external communication, even when a member of the team isn’t in the office.

6. What do you think sets this practice apart from others?

The personal approach. Because we’re a small team, every project and client really matters. There’s a genuine sense of care in the work we do, and collaboration is at the heart of it.

7. You’ve worked in the same industry, in a similar role. What have been the main differences?

As an office manager in building control, the work was very fast-paced, compliance-driven and centred around regulations and approvals. In an architect’s practice, it’s a more creative atmosphere, with a collaborative process involving clients, consultants and authorities. It’s been interesting to see how building control is integrated into the design process.

8. Has your perception of what an architect does changed since working in a practice?

Yes, definitely. I’ve always been intrigued by the profession, but working closely with architects has given me a real insight into the complexity of their role. It’s not just about design – it’s about balancing creativity with technical knowledge, managing clients, consultants and contractors, and keeping projects moving forward.


J

View All Resources

Related Articles

Bring Your Ideas to Life

If you have any questions about our services, or would like to book an initial consultation, please get in touch.